Automobile

Daihatsu Invests in Malaysian Badminton; But At What Cost?

October 5, 2017

Japanese car maker Daihatsu has scored its first deal in the Malaysian sports sponsorship market but the foreign brand might be about to ruffle local feathers.

ASN Interview: The ICC's Owners Tell Rights Holders To Keep It Simple In China

September 25, 2017

With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…

Hyundai Crisis in China Extends to Sponsorship Commitments

September 5, 2017

Hyundai Motor Company is in a mess in China. A rift within its joint venture, unpaid bills leading to a disrupted supply chain, a sales crash... all of…

Hero MotoCorp Returns To Hockey

August 29, 2017

Indian two-wheeler maker Hero MotoCorp is poised to title sponsor the Asian Hockey Federation (AHF) Men's Asia Cup to be held in Dhaka next month.

Major Brands Jostle For Title Sponsor of LoL World Championships In China

August 17, 2017

German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.

Interview with McLaren: The only F1 team investing in Asia?

July 29, 2017

Formula 1 has been hosting events in Asia for just over 40 years but no team has put permanent commercial boots on the ground... until now.

Major Indian Two-Wheeler Continues Investing In Domestic Football

July 24, 2017

Hero MotoCorp has renewed its title sponsorship deal with Indian Super League (ISL), the nation’s city-based football tournament.

World Cup Fever Or Not? India’s Youth Football Market Investment Is Under A Third Of China’s

July 11, 2017

Coal India has become the third National Sponsor of the FIFA U-17 World Cup alongside Bank of Baroda and Hero MotorCorp.

Brands Look at Alternative Real Estate Channels to Reach Affluents in India

May 26, 2017

Brands in categories as diverse as Automobile and FMCG are looking at upscale real estate developments in India as alternative marketing channels to reach affluent audiences.