Automobile

Major Brands Jostle For Title Sponsor of LoL World Championships In China

August 17, 2017

German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.

Interview with McLaren: The only F1 team investing in Asia?

July 29, 2017

Formula 1 has been hosting events in Asia for just over 40 years but no team has put permanent commercial boots on the ground... until now.

Major Indian Two-Wheeler Continues Investing In Domestic Football

July 24, 2017

Hero MotoCorp has renewed its title sponsorship deal with Indian Super League (ISL), the nation’s city-based football tournament.

World Cup Fever Or Not? India’s Youth Football Market Investment Is Under A Third Of China’s

July 11, 2017

Coal India has become the third National Sponsor of the FIFA U-17 World Cup alongside Bank of Baroda and Hero MotorCorp.

Brands Look at Alternative Real Estate Channels to Reach Affluents in India

May 26, 2017

Brands in categories as diverse as Automobile and FMCG are looking at upscale real estate developments in India as alternative marketing channels to reach affluent audiences.

Indian Start-Up Reality Show Gets eTailer Buy-in

April 19, 2017

Online automotive marketplace Droom has become the title sponsor of upcoming Indian start-up reality show MTV Dropout.

Is Asian Games 2018 Jakarta Out Of Luck With Tapped-Out Asia?

March 31, 2017

Ahead of the 18th Asian Games in Jakarta next year, ASN forecasts that the Indonesian government will find it tough to find significant sponsorship deals to fund the…

Laos Football Dealt A Match Fixing Blow

February 17, 2017

The Asian Football Confederation (AFC) has taken a zero tolerance policy on match fixing after issuing life bans from football-related activities to 22 players and officials from Laos…

Toyota Continues Bankrolling Thai Football

January 23, 2017

Automobile brand Toyota continues its long-term strategy in Thailand’s football industry and consolidates position as market leader.

Sumo The Unconventional Route As McLaren Grapples For Japan

January 12, 2017

Sumo and sports cars are an unlikely pairing but British car maker McLaren, a challenger brand in Japan, has broken new ground with its sponsorship of Masakatsu Ishiura,…