Automobile

Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020

May 21, 2020

Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…

BMW Ramps Up Global Esports Sponsorship Portfolio

April 30, 2020

BMW is ramping up its presence in global esports and has announced a partnership with five…

Toyota Continues Backing of 200+ Tokyo 2020 Olympians

April 8, 2020

Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…

BMW and CNN Collaborate On Branded Content Series

March 31, 2020

The BMW Group and CNN International Commercial (CNNIC) have collaborated on “The Art of Leadership”, two…

Suzuki Continues Backing Southeast Asian Football

March 18, 2020

Japanese automobile brand Suzuki has renewed its title sponsorship of the biennial Asean Football Federation (AFF)…

Chinese-British Auto MG Steps On Sponsorship Gas in Asia

November 22, 2019

British heritage car brand MG Motor, owned by China’s SAIC Motors, is starting to break out…

Local Carmaker Vinfast Banks On Vietnam’s F1 Debut To Boost Brand Image

November 20, 2019

Last month, Vietnam’s two-year-old automobile start-up Vinfast became the youngest brand to title sponsor an F1…

Lexus Partners Esquire In Inspiring Short Film

November 3, 2019

Luxury carmaker Lexus has chosen a musical nostalgia, family tension storyline in a new short film—the…

Maserati Severs Ties With one of Asia's Biggest Cinema Award Shows; Is China Their Next Target?

October 27, 2019

Luxury Italian car maker Maserati has broken sponsorship ties with the upcoming Golden Horse Awards, Taiwan’s top film awards often referred to as the Chinese Oscars

Volkswagen "Believes in the Power of Good Content"

August 17, 2019

Global auto brand Volkswagen is still a challenger in Asia, and its latest content play in India is a reflection of how its spending cleverly in the channel…