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Study: YouGov BrandIndex Reveals Positive Consumer Attitudes Towards Tokyo 2020 Official Sponsors
August 31, 2021
Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…
BYD Auto Emulates More Established Rivals, Moves Into Esports
June 16, 2021
Shenzhen-based automotive company BYD Auto has signed a sponsorship deal with the city’s leading League of…
IOC Forges Ahead With Tokyo 2020 Despite Widespread Concern, Incl. Key Sponsor Toyota
May 11, 2021
Despite polls showing that the majority of Japanese population who would like to see the Olympics…
Report: Corporate Polluters Accused Of "Greenwashing" Through Sports Sponsorship
March 26, 2021
A slew of corporate polluters have been accused of pumping millions into sports sponsorship as a…
Chennai Super Kings Secure Skoda Deal, Chasing IPL Commercial Supremacy
February 17, 2021
Three-time Indian Premier League (IPL) champions, Chennai Super Kings, have secured a multi-year sponsorship agreement with Czech carmaker, Skoda. The…
Audi Freshens Up Image With Branded Content In China
January 28, 2021
Cool branded content campaigns in China have become the norm and now Audi is planning on…
How does the ISL's Sponsorship Scorecard Stack Up In 2020?
November 20, 2020
The Indian Super League (ISL) - the 'premier league' of football (soccer) in India - has…
Honda Reinforces "Energetic" Values With Major Basketball Deal
October 22, 2020
Honda Philippines, the nation’s leading motorcycle manufacturer will renew its deal as the main sponsor for…
Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020
May 21, 2020
Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…
BMW Ramps Up Global Esports Sponsorship Portfolio
April 30, 2020
BMW is ramping up its presence in global esports and has announced a partnership with five…
