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Ace Chinese Paddler Fan Zhendong Becomes Endorsement Magnet
January 7, 2025
Since stepping away from the ITTF rankings alongside Chen Meng and Ma Long, table tennis star…
Hero MotoCorp Continues Backing Hockey India League (HIL)
December 17, 2024
Hero MotoCorp, the manufacturer of scooters and motorcycles, is all poised to partner Hockey India League (HIL). …
Tennis Premier League (TPL) Is A Hit With Sponsors
December 4, 2024
India’s biggest professional tennis competition, Tennis Premier League (TPL), has secured multiple partnerships for its sixth…
Japanese Automobile Maker Honda Motor Secures World Athletics Deal
November 19, 2024
Japanese automobile maker Honda Motor Co. Ltd has clinched a partnership deal with World Athletics. The…
Japan’s Leading Motorcycle Maker Kawasaki Partners Tour de France
November 13, 2024
Leading Japanese motorcycle maker Kawasaki has become an official partner of the Tour de France, the…
South Korean Conglomerates Latch Onto Films To Raise Brand Awareness
November 8, 2024
In recent years, there has been a burgeoning trend of major South Korean companies latching onto…
Indian Rap Reality Show MTV Hustle Is A Hit With Sponsors
October 24, 2024
MTV Hustle, a highly popular rap reality show from India in its fourth season, has secured…
Lexus Renews International Tennis Federation (ITF) Partnership
August 7, 2024
Luxury automotive brand Lexus has continued its partnership with the International Tennis Federation (ITF), which began in…
Hyundai’s Genesis Backs Tiger Woods And Rory McIlroy’s TGL
July 2, 2024
Genesis, the luxury brand of South Korean car maker, Hyundai, has become the founding partner of…
Toyota Poised To End Olympic Sponsorship After Paris 2024
May 29, 2024
Japanese carmaker Toyota is going to end its massive sponsorship deal with the International Olympic Committee…
