Apparel/Sport

Interview: Culture Group, Backstory on Groundbreaking Nike-LPL eSports Partnership

March 22, 2019

ASN spoke to Michael Patent, Co-Founder of Culture Group, on Nike’s historic four-year apparel sponsorship deal with TJ Sports for China’s League of Legends Pro League.

Puma Blends Celebrity Into Digital Content In China

March 17, 2019

Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.

Nike Agrees Bumper Chinese eSports Sponsorship Deal With LPL

March 2, 2019

Nike has officially signed a game-changing, four-year partnership with the pre-eminent Chinese esports series - the League of Legends Pro League (LPL).

Conventional First Round of Sponsors Announced For SEA Games 2019

February 14, 2019

The Philippines Senate has slashed the budget for the country’s hosting of the 2019 Southeast Asian (SEA) Games by 33% from US$142.5m to US$95m, but it wasn’t all…

Under Armour Keeps Adding To Asian Sponsorship Portfolio With Volleyball

January 29, 2019

American sport apparel brand Under Armour has negotiated an endorsement deal with Chinese women’s volleyball phenomenon Zhu Ting.

Li Ning Ousts Yonex With Srikanth Kidambi Endorsement

January 15, 2019

Chinese sportswear brand Li Ning has sealed a four-year endorsement deal worth US$4.9m with Indian badminton star Srikanth Kidambi.

Challenger Brand Ousts Nike As Kit Sponsor Of Indian Football

January 1, 2019

Homegrown, challenger brand Six5 Six will replace sporting behemoth Nike as the kit sponsor of the Indian National Football teams.

Nike Grows Female Consumption In China, But Has To Increase Sponsorship Investment In Women Only Platforms

December 7, 2018

Nike is on a mission to promote women's sneaker culture, as the female sportswear market grows strongly in China.

Puma Finally Lands K-League Kit Sponsorship

November 27, 2018

K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.