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Apparel/Sport
Li Ning to focus on badminton in as it enters India
March 29, 2012
Chinese sporting equipment and apparel brand, Li-Ning, entry into the market in India is likely to see the brand quickly pick up a few major sponsorships to spearhead…
Nike sponsors Vietnam SEA Games tennis squad
November 9, 2011
Sports apparel and equipment giant, Nike, has become a major sponsor of the Vietnam Tennis Federation and will back the nation's tennis team in the upcoming Southeast Asian…
Li Ning targets grassroots badminton in Kuala Lumpur
July 18, 2011
Chinese sporting equipment and apparel brand Li Ning has become a major sponsor of the Kuala Lumpur Badminton Association (KLBA) and will target aspiring juniors through the sponsorship.
Nike renews India cricket deal for five years
May 2, 2011
Sports apparel brand, Nike, has renewed its sponsorship of the Board of Control for Cricket in India (BCCI) for a further five years. Nike will remain the official…
Xtep reports impressive figures on the back of strong 2010 sponsorship campaigns
March 23, 2011
Chinese sporting apparel company and prolific sport sponsor, Xtep has increased revenue by 25.7% to RMB4,457 million in 2010. The company’s annual results also show operating profit surged…
Nike signs ambassador deal with Japanese MMA fighter
February 22, 2011
Apparel brand Nike has signed Japanese MMA fighter and former Olympian, Kazuyuki Miyata as a brand ambassador. Miyata said he was keen to work with Nike to encourage…
Li Ning avoids ambush marketing action
November 22, 2010
Chinese sports apparel company, Li Ning, has avoided action being taken against it for alleged ambush marketing during the recent Asian Games. A spokesperson from the Olympic Council…
Australian SKINS does a deal with LI-NING
September 9, 2010
Australian sportswear specialist SKINS has partnered with leading Chinese sports brand LI-NING in launching "LI-NING SKINS" which sees SKINS become the first compression sportswear brand to enter the…
Li Ning seeking more NBA exposure through Turner deal
September 1, 2010
Chinese sportswear company Li Ning has signed a six year, multimillion-dollar sponsorship deal with Evan Turner, the Philadelphia 76ers rookie who was the second overall draft pick in…
Li Ning sponsors US Diving Team
August 31, 2010
Chinese athletic and footwear company Li Ning has become the official apparel sponsor of the USA Diving team through 2012. The sponsorship will provide a full outfitting package…
