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Li-Ning Expands Badminton Partnership Portfolio: Dominates the category in Asia
June 26, 2014
Chinese sports company Li-Ning has finalised a deal to become the title sponsor of the Badminton World Federation (BWF)’s 2014 World Championships in Denmark.
Uniqlo Partners ITF across its Disability assets
June 20, 2014
Japanese fast fashion brand Uniqlo has sealed a three-year partnership agreement with the International Tennis Federation (ITF) pertaining to the governing body’s wheelchair tennis properties.
INTERVIEW: CHINA MUSIC PROMOTER REGGIE BAPE TALKS TO ASN ON BRANDS AND SPONSORSHIP
June 2, 2014
Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…
INTERVIEW: ARCHIE HAMILTON TALKS TO ASN ABOUT CHINA’S BRANDED ENTERTAINMENT SCENE
May 30, 2014
Archie Hamilton, the head honcho of Split Works and Splatter, is the opinionated, lovable, double-denim (when we met him) scruff who wears many hats in China’s live music scene.…
Kara’s Goo Hara Endorses Estee Lauder
March 10, 2014
Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.
The North Face Spurs China’s Adventure Sports Culture
February 7, 2014
With polluted megacities and people leading very stressful lives, rediscovering nature through outdoor activities such as hiking, camping and climbing might be what the Chinese need.
Oakley Raises Asian Tour’s Style Barometer
January 20, 2014
US-based brand Oakley has announced an exclusive, two-year deal to be the Asian Tour’s official eyewear and footwear partner.
Djokovic Nets Yet Another Endorsement Deal
January 13, 2014
This season’s Australian Open has just kicked off, but reigning men’s singles titleholder Novak Djokovic has bagged another lucrative global endorsement deal in Japanese watch maker Seiko.
Peugeot Announces Djokovic As Global Ambassador
January 10, 2014
World number two Novak Djokovic has signed a three-year deal to become a global ambassador for French automobile manufacturer Peugeot.
Jeremy Lin Nets New Adidas Deal
January 8, 2014
NBA star Jeremy Lin, one of the most followed and marketable athletes in Asia, has sealed an endorsement deal with Adidas, following the expiration of his Nike contract.
