Airline

Yahoo Singapore Unveils Storytellers To Court Brands

March 6, 2017

Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data,…

Report: McKinsey Reveals Asia’s Music Streaming Industry Leads The Way Forward

November 17, 2016

Asia is an exciting growth region for music streaming platforms, as they roll out innovative monetisation models with a range of partners, including advertisers to develop effective and…

Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe

November 15, 2016

One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…

Japan Airlines Tees Up For The First PGA Tour Tournament In The Country

October 19, 2016

Japan’s national carrier has been unveiled as the inaugural title sponsor of the 2017 PGA Tour Champions event in the country.

Malaysia Airlines Rises from the Ashes with Liverpool FC, Overwriting Domestic Strategy with Global Play

October 12, 2016

In a dramatic about face in Sponsorship strategy - and PR perceptions - Malaysia Airlines are on the verge of an aggressive marketing play in world sport, displacing…

ANA Splashes On Quirky Branded Content Partnership With Great Big Story

October 11, 2016

Japan’s national carrier All Nippon Airways (ANA) has partnered with CNN’s social video platform Great Big Story on Ichigo Ichie, a seven-part series, to attract European travellers.

AirAsia Finally Boards The K-Wave Flight

September 16, 2016

Following Air Asia’s high profile collaboration with South Indian superstar Rajnikanth for his recent blockbuster Kabali, the airline is finally ready to board the K-wave bandwagon.

Bollywood Trio Score Endorsement Deals

August 9, 2016

Bollywood actor-director Ajay Devgn, 47, is on a philanthropic roll after kickstarting a social media campaign for the development and well-being of Indian girls.

UAE’s Rugby Scene Gets A Boost From Long-Term Partner

July 19, 2016

With Asian rugby’s gradual emergence into the global spotlight in recent years (e.g. development and sponsorship of rugby grass roots efforts in China, upcoming 2019 Rugby World Cup…

More A-List Brands Get On The ICC China Bandwagon As Sponsorship Revenue Doubles

July 15, 2016

The second edition of RSE Ventures-owned pre-season football tournament International Champions Cup (ICC) in China - featuring Manchester United, Manchester City and Borussia Dortmund - has attracted more…