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AirAsia Boosts Southeast Asian Pop Music Scene
September 24, 2020
Last December, AirAsia struck a record label partnership with Universal Music Group (UMG), expanding its portfolio…
Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020
May 21, 2020
Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…
AirAsia Experiments With Virtual Influencer Miss AVA
March 7, 2020
AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA…
COVID-19 Ravages Airline Industry, US$27.8 b Loss In Asia
February 22, 2020
While the global airline industry is being widely affected by the COVID-19 outbreak, Asia-Pacific region airlines…
Vietnamese Football League Bags Two More Deals
February 16, 2020
Vietnam's emerging football league has been boosted by two recent sponsorship deals. South Korean conglomerate LS…
Qatar Airways Boosts Philippines Football With US$2m Deal
November 10, 2019
Qatar Airways has recently boosted club football in the Philippines, securing a three-year sponsorship deal with…
Korean Air Secures K-Pop Endorsement To Diversify Portfolio
November 9, 2019
Korean Air has secured a high-profile endorsement with K-pop supergroup SuperM, recently unveiling a livery of…
Vietjet Experiments With Esports; Snags Team Flash Deal
November 9, 2019
Vietnamese budget carrier Vietjet has secured a deal with Southeast Asian esports organisation Team Flash that will see…
STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message
October 1, 2019
Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.
AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals
October 1, 2019
AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…
