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Korean Air Secures K-Pop Endorsement To Diversify Portfolio
November 9, 2019
Korean Air has secured a high-profile endorsement with K-pop supergroup SuperM, recently unveiling a livery of…
Vietjet Experiments With Esports; Snags Team Flash Deal
November 9, 2019
Vietnamese budget carrier Vietjet has secured a deal with Southeast Asian esports organisation Team Flash that will see…
STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message
October 1, 2019
Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.
AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals
October 1, 2019
AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…
SIA Continues Backing Singapore F1; Investment Unlikely Elsewhere in Asia
September 21, 2019
Singapore Airlines (SIA) has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another two years until 2021 but it's a rare deal in Asia…
Iberia Moves Into Its First Asian Sponsorship In China; Scores La Liga Deal
August 1, 2019
Spanish carrier Iberia and LaLiga have signed a regional sponsorship in China which will make the airline Spain’s top-tier football league’s official partner for the upcoming season.
All Nippon Airways (ANA) Backs CNN’s Tennis Show Open Court
July 4, 2019
Japan's largest carrier, All Nippon Airways (ANA), is backing CNN’s tennis-themed show Open Court, ahead of the Toyko 2020 Summer Olympics.
AirAsia Jumps On Board Malaysian Football League Hype
March 8, 2019
AirAsia has once again gone down a Football route by partnering the Malaysian Football League (MFL) to become the exclusive official airline for the 2019/20 league season.
Conventional First Round of Sponsors Announced For SEA Games 2019
February 14, 2019
The Philippines Senate has slashed the budget for the country’s hosting of the 2019 Southeast Asian (SEA) Games by 33% from US$142.5m to US$95m, but it wasn’t all…
Qatar Airways Eyes An EPL Deal
November 6, 2018
The chief executive of Qatar Airways has hinted that the airline is in discussions with an English Premier League club to expand its global football sponsorship footprint.
