Advertising (Paid Media) Spend

Korean Brands Slash Advertisng Budgets

October 22, 2008

Companies in Korea have responded to the economic downturn by slashing their advertising budgets across all forms of media. According to the nationâ€™s advertising association, spending has been…

INTERVIEW: SURGE IN SPORTS MARKETING SPEND EXPECTED IN ASIA

July 5, 2007

Sports marketing group Total Sports Asia (TSA) has predicted that expenditure on sports marketing in Asia will surge by 20% from US$15 billion this year to US$18 billion…