Advertising (Paid Media) Spend

Asian Sponsorship Market Rebounds in 2018 With 13% Growth

April 2, 2019

After two consecutive years of stagnation, ASN has established that the Asian Sponsorship market rebounded in 2018 with a 13% growth as several large platforms came on cycle…

Tencent Sees Profits Dwindle Despite Impressive Digital Ad Growth

March 27, 2019

Tencent Holdings released its Q418 and full-year 2018 financial results last week and attempted to calm investors after its biggest quarterly profit drop in 13 years.

Sponsorship/Branded Content in Asia (2018) in Rude Health vs Paid Media

December 2, 2018

In the final quarter of 2018, ASN has paired its data with WARC's aggregation of paid media spend in Asia, to give a health check on Sponsorship and…

Report: Asia Video Streaming To Reach US$48B By 2023

August 22, 2018

Asia’s fast-growing video streaming market is tipped to narrowly close the gap with the U.S. market over the next five years, according to Media Partners Asia (MPA).

Report: Singapore Ad Market To Dip In 2018

June 23, 2018

Singapore’s advertising economy is poised to shrink by 2.2% in 2018, with export weakness, lethargic gross domestic product, US and EU policy uncertainty all leading to weak consumer…

IPL 2018 Sees 45% Spike In Paid Media Partners

May 29, 2018

Despite pre-season fears, there has been a sharp rise in the number of advertisers in the 2018 edition of the Indian Premier League (IPL) compared to last year.

Strong Growth Forecast For Asian Sponsorship Market In 2018: US$10b In Reach

May 9, 2018

Midway through Q2 and ASN is already forecasting a strong recovery year for the Asian Sponsorship market after quiet back-to-back years in 2016 and 2017. The magic figure…

Is It Time For Yum Brands To Raise Sponsorship Spend In India?

May 9, 2018

Yum Brands - holding company of quick-service restaurants KFC, Pizza Hut and Taco Bell - has seen double-digit revenue growth for Q1-2018 in India but its Sponsorship is…

The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship

April 7, 2018

The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…

Hong Kong Sponsorship Market Desperate For Media Spend Rub-Off After Mega Events Fund Fallout

March 6, 2018

Recent reports suggest that more advertising budgets are being pushed into the Hong Kong marketplace, which could be a lifeline for a Sponsorship marketplace which has been reeling…