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Advertising (Paid Media) Spend
The Rise and Rise of Digital Billboard Replacement Technology
October 3, 2017
Following its launch in La Liga and Bundesliga last season, several EPL and EFL clubs have begun to invest in cutting edge Digital Billboard Replacement technology.
Report: Japanese Media & Entertainment Market Forecast
July 7, 2017
A recent PwC report covering the Japanese media and entertainment market has revealed some interesting forecasts for the next five years, which includes online spending growing at half…
GroupM Revolutionises Ad Buying With Latest Platform
December 1, 2016
WPP’s media division GroupM has unveiled a one-stop platform combining the company’s existing global data analytic and digital media assets, in an era where brands are scouring for…
ASN Exclusive: Content & Sponsorship Doubles Its Share of Media Spend in Asia
September 21, 2016
At the recent All That Matters conference, ASN’s CEO Ben Flint unveiled some critical findings on the Content and Sponsorship market in Asia, especially how - alongside paid…
Luxury Category Forecast to Spend Big in Digital
June 8, 2016
Spends on Luxury goods advertising in Asia shrank by 1.4% last year even though sales rose by 1.9% globally, according to a report from media agency Zenith Optimedia.
Koreans Are Gluttons For Online Video: Lessons For Brands
April 29, 2016
With the ubiquity of multi-screens and the value of online video in the Asia-Pacific market, Google has zeroed in on one of the biggest video consumption markets, South…
Hong Kong Ad Spend Slows in line With Sponsorship Market
January 28, 2016
Annual growth in the Hong Kong ad industry trickled to 3% in 2015 while Sponsorship & Branded Content also slowed to its worst year since 2010.
Native Ad Spend Poised For An Almost 200% Growth In Asia Pacific
December 21, 2015
Spend on native advertising in Asia Pacific is expected to almost double over the next three years to USD16.9b, according to a report by Adyoulike, Europe’s leading native ad…
Indonesia’s Traditional Ad Industry Slumps But Sponsorship Looks Rosy
November 6, 2015
A triple whammy of an economic slowdown, falling consumer confidence and a weakened currency has battered Indonesia’s advertising industry, with traditional media owners grappling with the stormy predicament,…
Mobile Content Primed For Growth In India: Education, Investment, Innovation & Integration Are The Keys
September 23, 2015
A recent study has revealed that 75% of Indian marketers are allocating 10% or under from their budgets to mobile [compared to 66% of APAC marketers].
