Advertising (Paid Media) Spend

Study: ICC ODI World Cup 2023 Witnesses 28% Rise In Ad Volumes 

November 9, 2023

The ICC ODI World Cup 2023 registered an indexed growth of 28% from the first 15…

Nike Unleashes Sleek Esports Spot In China

October 16, 2020

The Chinese esports market is worth over US$385m this year and millions of Gen Zs have…

IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board

September 11, 2020

Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…

Study: How COVID-19 Has Impacted HK Media Consumption

June 20, 2020

The COVID-19 pandemic has changed people’s lives, their spending habits, and media consumption patterns in Hong…

Indian OTTs Double Ad Spends To Signal New Trend

May 23, 2020

Advertisers in India have moved media budgets to OTT platforms to align with the spike in…
Mobile Gaming

Report: Brands Should Review APAC’s Lively Mobile Gaming Scene In Remote COVID Era

April 24, 2020

Gaming is one of the rare winners in an environment where consumers are confined to their…

PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal

March 20, 2020

Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…

Report: South Korean Ad Market Tipped To Grow 5.5%

February 22, 2020

Despite the global recession and trickling domestic economic growth, the South Korean ad market is forecast…

Japan’s Rakuten Plots Ambitions With Original Entertainment Offerings

August 27, 2019

Rakuten has outlined plans to leverage on a partnership with film production house, The H Collective, for the various businesses under its portfolio, including its ad wing.
Instagram Branded Content Ads

Instagram Turns Influencers’ Organic Branded Content Posts Into Ads: Impact?

June 6, 2019

Instagram has launched a feature that allows brands to turn influencer posts into ads so that they can reach a larger audience.