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Advertising (Paid Media) Spend
STUDY: Digital Ad-spend Forecast To Grow In Thailand; Branded Content Sure to Follow
September 2, 2015
Digital adspend in Thailand is expected to grow by 62% this year to US$275m (Baht9.8b), a sharp increase on an earlier forecast of 33% to US$226m, according to…
How Will The Proposed Tobacco Control Legislation Affect The Indonesian Sponsorship Market?
June 8, 2015
With Indonesian legislators expected to pass a ban on tobacco commercials across television in the next two months, the nation’s television stations are panicking to find alternative revenue…
Warc Predicts Tepid Global Ad Spend
January 27, 2015
Growth in global ad expenditure will curtail to 5.1% in 2015, according to a recent Warc report.
Thailand’s Ad Spend Nosedives In 2014
January 16, 2015
Total advertising spend in Thailand for 2014 plummeted by 9.5% to USD3.13b from USD3.46b in 2013, mainly due to major advertisers holding back on spending in mainstream media,…
Sockatyes Partners La Liga
October 9, 2014
The La Liga’s governing authority (LFP) has announced a partnership with Chinese football accessories company Sockatyes.
Fanstang brokers US$20m of East-West celebrity endorsement
July 22, 2013
Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…
Anti-tobacco lobby calls for ban on sponsorship in Malaysia
May 31, 2013
The Malaysian Council for Tobacco Control (MCTC) has called for a complete ban on all advertising, promotion and sponsorship of tobacco products.
Multi-screening is a challenge but not a threat to TV advertising: research
October 14, 2012
Multi-screening - the act of using smartphones, table devices or laptops while watching television - is not likely to reduce the impact or value of television advertising, according…
Stubbing out 62% of sponsorship in Indonesia
April 13, 2010
Are they or aren't they?! Every day brings a conflicting story that Indonesia is going to toe the WHO line and ban tobacco advertising INCLUDING sponsorship.
Proctor & Gamble Tops CCTV Spending for Fifth Year
November 28, 2008
For the fifth year running, Proctor & Gamble has become the overall highest bidder at the CCTV prime resource auction, spending a total of 515 million RMB, up…
