adidas

Adidas Badminton Seals China Masters Sponsorship

September 4, 2013

Sporting apparel and equipment giant Adidas has secured official title sponsorship of the prestigious China Masters, one of the two major Badminton World Federation’s (BWF) tournaments in the…

Nagris Fakhri Becomes Reebok’s Latest Brand Envoy

August 20, 2013

Sports giant Reebok has announced a deal with Bollywood star Nagris Fakhri as fitness envoy for its women’s line ‘Studio’. The products will be focused on dance, aerobics…

Adidas leverages Jeremy Lin's popularity in China

February 23, 2012

Adidas will heavily leverage New York Knick player Jeremy Lin through a promotion in China which will see the German apparel brand supply Knicks jerseys to over 6,700…

Mumbai Indians: Highest Earners in IPL3

March 15, 2010

The Mumbai Indians have gained an additional four high-profile sponsors, making the team the IPL's highest-earning in terms of sponsorship.

McDonald's Coca-Cola Adidas Combine for Marketing Push

July 30, 2008

MacDonald's, Coca-Cola and Adidas, this week formally announced the beginning of a joint marketing campaign to be launched in Beijing and throughout China. The three Olympic sponsors will…

NIKE AND ADIDAS BATTLE FOR SUPREMACY IN CHINA

April 8, 2008

Nike and Adidas, desperate to increase market share, are battling fiercely to gain attention in an increasingly cut-throat Chinese market.With the domestic audience for the Beijing Games expected…

ADIDAS AND NIKE HEAD TO HEAD IN KOREA

November 8, 2007

German footwear brand adidas AG is keen to step in and take Nike's sponsorship of the Korean Football Association when the current deal expires at the end of…