July 18, 2018
With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…
May 6, 2018
Adidas Asia Pacific has reported strong results in the first quarter of 2018 with a 15% year-on-year increase in topline revenues; this on the back on new Sponsorship…
November 7, 2017
Chinese liquor company Xifeng is reportedly paying over RMB10m (US$1.5m) to sponsor China’s U20 men’s national football team in a three-year deal.
January 11, 2017
Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.
September 19, 2016
Indian cricket’s golden boy Virat Kohli has bagged yet another lucrative brand endorsement; but this one is going to be more of a challenge than previous partnerships.
August 3, 2016
Just like Adidas and Nike, the major players in China’s sportswear landscape have made a beeline for Rio 2016 with high-profile official sponsorship deals.
June 29, 2016
German sports brand Adidas is poised to collaborate with Chinese conglomerate Wanda, which includes an exclusive sponsorship deal for the two Ironman triathlon events in China, as it…
June 24, 2016
Thanks to government social engineering, ASN is forecasting that Grass roots sports in China could see a glut of Sponsorship deals in the next 4 years. The Chinese government…
May 23, 2016
With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…
May 18, 2016
Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…