July 3, 2014
Korea’s advertising industry is keeping up with the global trend of the growing presence of TV commercials spanning over 30 seconds.
June 2, 2014
Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…
May 30, 2014
Archie Hamilton, the head honcho of Split Works and Splatter, is the opinionated, lovable, double-denim (when we met him) scruff who wears many hats in China’s live music scene.…
May 8, 2014
The National Basketball Association (NBA) has developed a multi-pronged strategy with which to attract a fast growing fanbase in India, including an e-commerce store driven by a novel…
January 10, 2014
World number two Novak Djokovic has signed a three-year deal to become a global ambassador for French automobile manufacturer Peugeot.
January 8, 2014
NBA star Jeremy Lin, one of the most followed and marketable athletes in Asia, has sealed an endorsement deal with Adidas, following the expiration of his Nike contract.
November 19, 2013
World number 17 Kei Nishikori, 23, has sealed a two-year personal sponsorship deal with Delta Air Lines.
September 30, 2013
Team India’s vice-captain, Virat Kohli, 24, is set to rival the likes of Sachin Tendulkar and MS Dhoni as the world’s richest cricketer.
September 4, 2013
Sporting apparel and equipment giant Adidas has secured official title sponsorship of the prestigious China Masters, one of the two major Badminton World Federation’s (BWF) tournaments in the…
August 20, 2013
Sports giant Reebok has announced a deal with Bollywood star Nagris Fakhri as fitness envoy for its women’s line ‘Studio’. The products will be focused on dance, aerobics…