adidas

India’s Female Athletes Score Major Sponsorship Inroads

February 24, 2023

It has been an eventful month for Indian female athletes culminating in a slew of sponsorship…

Filipinas Finally Snag A Coveted Adidas Sponsorship Deal

February 23, 2023

The Philippine women’s national football Filipinas has secured a four-year sponsorship deal with Adidas early this month. With…

How Anta Has Raised Its Game By Backing China’s Olympic Campaigns

August 31, 2021

Between 2020 and 2021, Anta’s share prices have risen by a whopping 157%, putting its market…

Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All.

April 7, 2021

Late last month, Chinese sportswear giant Li Ning clinched a global endorsement deal with actor-singer Xiao…

Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations

March 23, 2021

Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…

Puma's Profits Down, How Will It Impact Sponsorship In Asia?

May 15, 2020

Puma has reported a poor first quarter of 2020, with its net profit falling by over…

Nike Usurps Adidas For Tennis Star Naomi Osaka

April 9, 2019

Women’s tennis sensation Naomi Osaka has negotiated a fresh sponsorship deal with Nike, ending her association with Adidas.

Indian e-tailer Myntra Increases 2018 Sponsorship Spend By 43%, Backs Short Film

January 30, 2019

Indian e-fashion and lifestyle player Myntra has launched a three-minute film with Adidas under the former’s “Unforgettables” series featuring a young local female footballer.

India's Emerging Female Athletes Challenging Endorsement Establishment

September 25, 2018

There is a new generation of young Indian athletes, predominantly females, attracting brand endorsements at levels that are beginning to challenge the overpowering dominance of cricket endorsements.

Is Naomi Osaka Set To Be Asia’s Next Endorsement Darling?

September 19, 2018

Fresh from sealing Japan’s maiden Grand Slam title, tennis sensation Naomi Osaka is set to become a commercial magnet for major homegrown brands ahead of Tokyo 2020.