August 3, 2016
Just like Adidas and Nike, the major players in China’s sportswear landscape have made a beeline for Rio 2016 with high-profile official sponsorship deals.
June 29, 2016
German sports brand Adidas is poised to collaborate with Chinese conglomerate Wanda, which includes an exclusive sponsorship deal for the two Ironman triathlon events in China, as it…
June 24, 2016
Thanks to government social engineering, ASN is forecasting that Grass roots sports in China could see a glut of Sponsorship deals in the next 4 years. The Chinese government…
May 23, 2016
With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…
May 18, 2016
Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…
May 3, 2016
Challenger sports brand Under Armour, known for its provocatively humorous Rule Yourself campaigns, will collaborate with One Championship as an official partner across South-East Asia this year.
March 8, 2016
Bollywood star Kangana Ranaut, the latest celebrity to endorse Reebok India, has channeled her challenging road to stardom in the sports brand’s ‘Fit To Fight’ campaign.
December 14, 2015
With Millennials consuming more video content on their mobiles and influenced by YouTubers on their purchasing decisions, brands are certainly paying heed beyond the hordes of screaming teenage…
August 6, 2015
Ahead of the English Premier League 2015/16 season, which begins this weekend, Manchester United is kicking off a new commercial strategy in India.
June 22, 2015
In a momentous week for Chinese football, ASN understands that RSE Ventures-owned pre-season football tournament International Champions Cup (ICC), slated for its debut in China, has finalised several…