Southeast Asia’s Biggest Football Tournament Adds Two More Sponsors

The Asean Football Federation (AFF) have added nutritional and wellness company Herbalife and Footballco as official partners of the biennial regional tournament. 

As an official Suzuki Cup supporter, Herbalife will have the rights to use official event marks across its marketing platforms, advertising collateral, and product releases around the tournament.

The brand will also get fan engagement media opportunities in Southeast Asia, as well as being able to display its products during the tournament and conduct activation events.

Herbalife is poised to leverage on the popularity of the tournament across Southeast Asia as part of the brand’s strategy to increase its market share in the region.

AFF president, Khiev Sameth, said, “With a population of over 600 million people where football is the number one sport, the AFF Suzuki Cup offers a priceless link for sponsors to connect with South East Asian fans. Herbalife is a renowned international brand and we are delighted to welcome them into the AFF Suzuki Cup family.”

Meanwhile, Footballco’s Goal.com digital platform will gain exclusive access to the Suzuki Cup, including behind-the-scenes content, as well as rights to use archive video across its channels.

Southeast Asia’s biggest national team tournament will also seek to tap into Goal’s regional social reach of over 50 million followers.

Following the AFF’s decision to postpone the original tournament due to the COVID-19 pandemic, the regional football body confirmed that that the Suzuki Cup would be moved to December 2021.