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Rahul Dravid Secures Top Spot In Celebrity Endorsement List In ICC CWC’ 2023: TAM
According to the latest TAM Sports report, Indian Men’s National Team coach Rahul Dravid, leads both the overall and sports celebrity rankings from the recent ICC CWC’23.
Right on the heels of the cricketing icon in the rankings were Shah Rukh Khan, MS Dhoni, Rohit Sharma, and Rishabh Pant, securing 7%, 7%, 6%, and 6% respectively.The report also highlighted a notable surge of 55% in the volume of celeb-endorsed advertisements during the ICC CWC’23 compared to the previous tournament in 2019. This is unsurprising as India hosted the current tournament, managing to reach the final buoyed by the home support.
In this edition of the ICC World Cup, sports personalities dominated brand endorsements, claiming a substantial 58% share, surpassing film actors who secured 30%.
The dynamics were different in the previous World Cup, with actors holding a higher share at 60%, while sports personalities lagged at 26%.The report also identified Vishnu Packaging as the leading advertiser in the celebrity endorsement arena, commanding a 16% share. Following closely were K P Pan Foods (11%), Sports Technologies (11%), Bharat Petroleum Corporation (9%), and Coca-Cola India (7%). Vimal Elaichi Pan Masala was the leading brand on the list with a 16% share.
Additionally, the report revealed celebrity power couples in advertising, with Ajay Devgan and Kajol taking the top spot, claiming a quarter of ad volumes. They were followed by Akshay Kumar and Twinkle Khanna at 24% and Anushka Sharma and Virat Kohli at 12%.
