June 7, 2019
Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
May 5, 2019
In a move to cater to international markets, Indian water purifier company Kent RO Systems Limited has announced its Principal Sponsorship deal for the Sri Lanka Cricket Team…
February 3, 2019
The International Cricket Council (ICC) has announced a major five-year deal with Coca-Cola and in doing so, the beverage has traded places with its main rival, dramatically.
December 14, 2018
The whisky brand Royal Stag is a household name in India, and a dominant brand in its category. And despite a steady sponsorship investment pattern in the past…
February 24, 2015
Sri Lanka Cricket has secured a sponsorship deal with local FMCG player, Black Knight. While no financial terms were disclosed, the agreement will see the men's skincare and…
January 29, 2015
Indian e-commerce fashion retailer and brand Yepme has become an official sponsor for the West Indies team in the upcoming Cricket World Cup.
January 27, 2015
Growth in global ad expenditure will curtail to 5.1% in 2015, according to a recent Warc report.
December 2, 2014
Indian tyre manufacturer MRF Ltd, which has become one of the primary sponsors of next year’s cricket world cup, plans to raise its brand awareness globally through its…
July 10, 2014
Indian motorcycle maker Hero Motocorp has sealed sponsorship deals with two Limacol Caribbean Premier League (CPL) cricket franchises.