PepsiCo’s Slice Returns To The Sponsorship Game With Celebrity Endorsement 

PepsiCo owned mango soft drink  Slice has secured a celebrity endorsement from South Indian actor Nayanthara, who is more popularly known as ‘Lady Superstar’. 

With mango thirst quenchers extremely popular in India,  Slice wants to have a larger share against main rivals; Parle’s Frooti and Coca-Cola’s Maaza.  As Nayanthara bats for them, Slice aims to engage audiences and reaffirm its status as the leading mango beverage in the nation.

With a promise to add more fun and excitement to the summer season, this association and storytelling is set to launch a new campaign this summer. Following the announcement, Nayanthara said, “I am thrilled to be a part of the Slice family and contribute to the legacy of this iconic brand. Known for its memorable campaigns, I am eager to be a part of the brand’s upcoming projects. I hope the new campaign immerses my fans in the delightful world of Slice in a unique and captivating way.”

Anuj Goyal, associate director, Slice and Tropicana, PepsiCo India, added, “We are delighted to welcome Nayanthara to the Slice family and are positive that her wide appeal that cuts through masses will further help build the brand connect with our core consumers. Both Slice and Nayanthara have entertained families and brought people together in an endearing manner. We hope this magic continues with new film as well and it will be loved by everyone.”

According to ASN data, Slice has gone down its regular celebrity endorsement route, previously having a US$608k deal with Bollywood star Katrina Kaif, a long-term deal, which was withdrawn in 2019.