Pepsico

PepsiCo’s Slice Returns To The Sponsorship Game With Celebrity Endorsement

March 7, 2024

PepsiCo owned mango soft drink Slice has secured a celebrity endorsement from South Indian actor Nayanthara, who is…

PepsiCo Continues Investment In Asian Football Sponsorship Market

February 16, 2024

PepsiCo has become the latest gold partner for the Roshn Saudi League (RSL) for the current…

Lay’s Becomes Main Sponsor of Saudi Women’s Premier League

October 17, 2023

The Saudi Women’s Premier League has secured a deal with popular crisps brand Lay’s as its main sponsor,…

Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood

June 5, 2020

PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…

PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal

March 20, 2020

Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…

PepsiCo Boosts Influencer Marketing Investment

February 8, 2020

PepsiCo is set to increase its spend on influencer marketing as it seeks to connect with…

What Does The PepsiCo Spending Hike Mean In Asia’s Sponsorship Market?

February 20, 2018

PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.

Brands Can Tap First-Mover Advantage In India’s Esports Industry

October 27, 2017

eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.

PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market

October 26, 2017

PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.

Chinese FMCG Brands Reign Supreme On Home Turf

June 21, 2017

China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…