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Panasonic Taps Into Naomi Osaka’s Values With Latest Endorsement
Japanese tennis star Naomi Osaka has added another brand to her burgeoning endorsement portfolio after signing a deal with Panasonic.
The deal will last for two years and see the popular 23-year-old tennis player collaborate on a variety of activations with the electronics giant.
While details of the collaboration are scarce, however, Panasonic has stated Osaka’s values, including on social issues, ‘deeply resonate’ with the company’s own management philosophy. Panasonic added that it will work Osaka to ‘create an ideal society for each and every person’.
A four-time Grand Slam champion, Osaka already has commercial deals with the likes of Workday, Tag Heuer and Louis Vuitton, all of which were signed this year, in addition to partnerships with Nike, Beats by Dre and Mastercard, among others. She also owns equity stakes in BodyArmor and Hyperice.
Earlier this month, Osaka said she would not play at this year’s Wimbledon Championship, having opted to take a break from tennis after experiencing depression and anxiety, which saw her withdraw from the French Open.
