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Moschino Dives Into The Glitzy K-Pop Endorsement World
High-end Italian streetwear label Moschino has secured an endorsement deal with K-pop Girls’ Generation’s Tiffany Young.
The 34-year-old K-pop veteran, who has also embarked on a solo career, was reportedly picked by the brand for her bold approach to her career in music, film and fashion. As the new global ambassador, she will be the face of Moschino’s Fall/Winter 2023 campaign and will represent the Italian label at its pop-up events across the world.
Moschino went on Instagram to mark its latest collaboration by posting a series of photos with Young wearing the brand’s new jewel-encrusted collection.
Luxury fashion brands have been leveraging on the star power of South Korean idols and we have seen the likes of Louis Vuitton,
According to ASN data, luxury brands have invested slightly over US$115m since Q420, a mere 0.5% market share of all the sponsorship investment. The forecast for Q323 is tipped to hit over US$11.4m, slightly over the quarterly average of US$10.3m.
