Mongolian Ministry of Culture Collaborates With Fulham FC For Upcoming PL Season

Mongolian Ministry of Culture is set to team up with Premier League club Fulham FC for the upcoming season. 

Under the deal, Go Mongolia, a brand dedicated to showcasing Mongolia’s captivating culture and tourism opportunities, is poised to become Fulham FC’s official training kit sponsor and tourism destination partner for the upcoming season.

Besides raising Go Mongolia’s brand profile and awareness across all Fulham FC channels to reach the club’s fans across the world, the Mongolian Ministry of Culture and Premier League club are also teaming up on various marketing initiatives to educate fans further and the general public about Mongolia’s unique character and the exceptional travel experiences it offers.

Following the announcement, H.E. Mrs. Nomin Chinbat, The Minister of Culture, said, “Go Mongolia epitomises the beauty of our country and the incredible spirit of our people. We are excited to partner with Fulham FC to share this beauty with the world.”

Alistair Mackintosh, Chief Executive Officer of Fulham FC, added, “We are delighted to welcome Go Mongolia as an Official Partner for the forthcoming 2024/25 season. During the term of this partnership, we will work closely with the Ministry of Culture of Mongolia to assist them with achieving their objectives. We are excited to soon be unveiling the training kit range featuring the Go Mongolia brand.”

According to ASN data, government bodies have invested over US$73.6m in football across Asia since Q321, making it the most popularly backed sport (37.9%) for them, a figure almost 2.2x of cricket (17.3%), the second highest in the ranking. As for Q224, the beautiful game is set to recover from a lacklustre Q124 and forecasted to attract investment of over US$6.3m, almost on par with the quarterly average investment of US$6.6m since Q321. The top two key markets continue to be South Korea (43.3%) and Singapore (40.2%).