McDonald’s Seals Bollywood Star Ranveer Singh’s Endorsement In India

Bollywood star Ranveer Singh is the latest to join the likes of BTS and Travis Scott with his very own McDonald’s meal. 

The 39-year-old actor—known for his energetic personality and magnetic screen presence— has become McDonald’s latest brand ambassador in India to deepen engagement with the nation’s GenZ audience and pop culture afficionados. 

The partnership will begin with the ‘Ranveer Singh Meal’, a limited-time offering inspired by the actor’s personal favourites including McVeggie (Xplode) or McChicken (Xplode)  burgers and Golden Pop Fries from June 13 in McDonald’s outlets across North and East India. The launch is part of McDonald’s globally successful Famous Orders platform, which celebrates pop cultural icons and their go-to meals.

Following the partnership, Anant Agarwal, Vice Chairperson, CPRL (McDonald’s India- North & East) stated, “Ranveer embodies what McDonald’s stands for- vibrant and joyful. This collaboration is rooted in fan truth and the deep emotional bond people share with McDonald’s, reflecting real moments of joy and nostalgia, told through the lens of a genuine McDonald’s fan. We’re thrilled to welcome him to the McDonald’s family and to launch ‘The Ranveer Singh Meal’- a true celebration of fandom and flavour that resonates with fans of all ages, from youth and millennials to families.”

Ranveer Singh, added, “ I’m thrilled to join the McDonald’s India (North & East) family as their brand ambassador! McDonald’s has always been my favourite, just like it is for so many of us! I’m super excited to now have my very own meal with them, which I can share with my audience. It’s full of flavour and full of fun – just how I like it! It’s special to have a McDonald’s meal named after myself; I can’t wait for my fans to try it.”

According to ASN data, McDonald’s (6%, ~US$1.7m) is the 3^rd highest spender for its category in the Asian sponsorship market since Q322, however, it’s a far cry from the dominance of KFC (43.9%) and Pizza Hut (35.4%). Spends have also been below half of the average quarterly investment of US$139k since Q323, due to a spate of withdrawals.