Lexus Renews International Tennis Federation (ITF) Partnership 

Luxury automotive brand Lexus has continued its partnership with the International Tennis Federation (ITF), which began in 2019 .  

Under its latest deal with the ITF, Lexus will remain as the official car partner of the Davis Cup, the men’s premier international team event. It will also become a principal partner of the men’s World Cup of Tennis for the remainder of the 2024 season.

The luxury car brand is poised to provide official transportation services for players, teams, and staff at the Davis Cup Finals group stage events in September—including  Group C matches in Zhuhai, China—as well as the Davis Cup final eight knockout stage in Malaga in late November.

According to ASN data, Lexus (0.4%, US$4.1m+) has had a quarterly average investment of US$364k since Q421. Historically, it has been active in backing tennis, golf and branded content properties, and its key deals include BBC Worldwide’s Uncompromised Elegance and HSBC Women’s World Championship.