Infosys Renews ATP Digital Innovation Partnership 

Indian multinational digital services and business consulting company Infosys have extended their digital innovation partnership with the ATP, organiser of the top men’s tennis tour. 

The three-year partnership extension will run till 2026 and continues to allow the ATP to utilise Infosys’ knowledge of digital technologies such as artificial intelligence, data analytics, and cloud technology.

The partnership, which first began in 2015, has seen Infosys and ATP  teaming up on digital assets for ATP events, such as reinventing the legacy ATP PlayerZone intranet portal, launching the first ATP Tour fan app, and several AI features powered by Infosys Topaz across the Infosys ATP Stats Centre.

As part of the renewal, Infosys and ATP will focus on AI innovations and data to personalise fan and player experiences.

Following the deal, Daniele Sano, ATP chief business officer, said, “We’re thrilled to renew our partnership with Infosys until 2026. Over the years, Infosys’ expertise in AI, technology, and sustainability has yielded groundbreaking digital innovations that have elevated experiences for players and fans, and also grown the global tennis fan base.”

According to ASN data, Infosys has been rather muted in the Asian sponsorship scene since 2019. Unsurprisingly, most of its previous deals have been in the US$75k to US$100k, namely in branded content:TV and ATP Shenzhen Open.