Indian Consumer Appliances Brand Atomberg Secures Coveted Cricket Partnership

Emerging India based home appliances brand Atomberg has become an official partner to the BCCI. 

It will partner all the various Indian national cricket teams till June 2026 for their domestic matches, with Atomberg’s Chief Business Officer Arindam Paul sharing his excitement on X. 

“Broadcast cricket has been a key media pillar of building brand Atomberg for the last 2 years and we have seen the power of cricket in catapulting both brand and business metrics,” Paul posted.

“And we are thrilled to announce that we are taking our association with cricket deeper by coming on board as an official partner for all India home cricket till June 2026

“Only apt that the association started with the women’s team’s dominant performance against the mighty Aussies in a year when we have the women’s T20 world cup,” he added.

According to ASN data, Atomberg’s only previous deal in the Asian sponsorship landscape was backing Zee TV’s Sonar Sansar reportedly to a tune of US$25k in March 2022. A partnership with the Indian cricket team would easily be in the mid-six-figure range per year with the spend clearly spiking up the consumer appliance’s spend.