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Harmanpreet Kaur Is First Female Athlete To Score CEAT Deal
The tyre manufacturer’s logo will feature prominently on the 28-year-old all-rounder’s bat in all formats of the game, as she joins the likes of male counterparts Rohit Sharma, Ajinkya Rahane, Suresh Raina and Ishan Kishan as a Ceat endorsee.
While Kaur’s deal is likely in the US$100k range, a far cry from the multi-million dollar deals the likes of Rahane, Sharma and Raina are on, nevertheless, it signals a brighter commercial future for the stars of the women in blue—particularly Harmanpreet Kaur, Smirti Mandana, Veda Krishnamurthy and Mithali Raj—after finishing runner-up in last year’s World Cup.
Nitish Bajaj, CEAT’s vice president of marketing, added, “The Indian women’s cricket team has been performing brilliantly over the years and we at CEAT strongly believe in supporting the sport. We are proud to sign Harmanpreet Kaur as our first female cricketer, who has been an inspiration to budding cricketers on and off the field.”
According to the ASN Index, CEAT still leads its category for investment in cricket with 18.7% market share (US$14.44m) since Q215… Traditionally we see most of its blockbuster deals made in Q2 and the odds of more Indian female cricketers scoring a brand endorsement could very well be on the agenda.
