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Content Marketing Is The Top Strategy In India, Say 57% Marketers
The report, “The State of Indian Digital Marketing – a CMO Perspective 2017-18” surveyed a group of 150 brand marketers across key industries such as FMCG, pharmaceuticals, real estate, auto and retail. The survey further highlighted how 57% respondents believed that content marketing had replaced social media marketing as the industry’s top strategy in 2017. Meanwhile, securing budget for digital marketing and measuring ROI remained the two of the greatest challenges faced by marketers in 2017 at 32% and 27% respectively.
Over 42% of the surveyed marketers allocated more than 25% of their total marketing spends on digital marketing. With regard to the frequency of measuring ROI on digital marketing, weekly and monthly measurement remained the most chosen options at 38% each.
Commenting on the report’s findings, Gautam Sinha, CEO, Times Internet Limited said, “As we move forward at full throttle toward a more digitally inclined audience, marketers need to have a keen ear to the ground, to identify the trends and evolved mediums that their customers prefer.”
“Our report goes on to capture the finer nuances that have been shaping how this environment is changing. We hope that our intensive research, in collaboration with DMAasia, culminated in this report, helps marketers in India stay ahead of the game and align their strategies and budgets accordingly.”
