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Branded Content Industry
K-Pop Star CL Parties It Up With Johnnie Walker
June 18, 2021
Diageo-owned Johnnie Walker has secured an endorsement deal with K-pop star and rapper CL as a part…
AIA Rolls Out Fresh Spurs-Themed Branded Content Series For Asia
October 29, 2020
Insurance giant AIA is poised to leverage on its partnership with English Premier League club Spurs…
Tata Tiscon Continues Backing Its Short Film Series To Celebrate Engineering
September 18, 2020
India’s leading steel rebar maker Tata Tiscon and its creative partner Wunderman Thompson (Kolkata) have launched…
How Brands Are Banking On K-Pop Partnerships
August 16, 2020
The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…
BMW and CNN Collaborate On Branded Content Series
March 31, 2020
The BMW Group and CNN International Commercial (CNNIC) have collaborated on “The Art of Leadership”, two…
Report: South Korean Ad Market Tipped To Grow 5.5%
February 22, 2020
Despite the global recession and trickling domestic economic growth, the South Korean ad market is forecast…
China Invests In Olympic Content Platform Ahead of Beijing 2022
January 24, 2020
With Beijing 2022 Winter Olympics looming, China’s General Administration of Sport (GAS) and its National Radio…
FedEx Partners BBC In Latest Branded Content Deal
October 8, 2019
FedEx Express has secured a deal to partner BBC Global news in a branded content deal, including key Asian markets.
NFL Partners TikTok To Woo Gen Z Audience
September 7, 2019
Popular short-form video platform TikTok has negotiated a ground-breaking, multi-year partnership with the guardians of American Football, the NFL.
German Luggage Brand Rimowa Takes The Familiar Mini-Movies Route In China
August 23, 2019
Chinese concert pianist Yuja Wang is the latest celebrity to team up with German luggage brand Rimowa in a short film celebrating its 120th anniversary.
