Insights

ASIAN SPONSORSHIP INDUSTRY'S STELLAR GROWTH

September 14, 2007

The Asian sponsorship market has experienced an increase in the order of 55% according to experts with sponsorship seen as being more subtle that advertising and potentially better…

EXCEPTIONAL ROI FROM BEIQI FOTON MOTOR SPONSORSHIP

May 1, 2007

Chinese truck manufacturer Beiqi Foton Motor has provided ASN with an insight into its sponsorship of the Auman-Aucom Cup National Truck Racing series.