Insights

Vivo Leverages IPL’s Popularity; Market Share Doubles

April 27, 2019

The Indian Premier League (IPL) wave has obviously worked for Chinese mobile brand Vivo as it doubled its market share in the nation’s smartphone segment in the first…

Pantene's Marvel Play in China: Signal of "G-Localisation" Partnerships

April 17, 2019

Pantene and Marvel have collaborated on various co-branded haircare products for China, the most recent being the '3 Minute Miracle’ conditioner to coincide with the latter’s first female-led…

Report: Young Chinese Football Fans Most Digitally Engaged

April 12, 2019

According to a recent study by COPA90, young Chinese football fans have proven to be the most digitally engaged fans compared to their peers in the UK, Brazil…

Prudential Shifts Into Cycling in HK: Insights

March 9, 2019

Prudential has become the title sponsor of international cycling series Six Day at Hong Kong Velodrome Park in a two-year deal reportedly worth US$600k as the circuit debuts…

Go-Jek Spins Funny Fictional Politician For Latest Campaign

February 26, 2019

Go-Jek’s recent cheeky marketing campaign, inspired by the nation’s upcoming Presidential elections, has been gradually gaining traction.

What is it With The Hotel Category & The Premier League? Now Marriott + Man U

February 21, 2019

Arguably the EPL's biggest brand, Manchester United, have announced a global marketing partnership with hotel chain Marriott International.

New Data Service Unpicks ROI & Audience Affinity Across IPL & Its Teams

February 17, 2019

A new data service from out of the UK has been able to dissect the Indian Premier League (IPL) and reveal which team offers the best ROI, as…

Indian e-tailer Myntra Increases 2018 Sponsorship Spend By 43%, Backs Short Film

January 30, 2019

Indian e-fashion and lifestyle player Myntra has launched a three-minute film with Adidas under the former’s “Unforgettables” series featuring a young local female footballer.

Apple Tugs Heartstrings at CNY To Open Chinese Wallets Again

January 29, 2019

In the face of flagging sales in China, Apple has reprised a similar Chinese New Year campaign to last year with an emotive short as the Year of…

FC Barcelona Eyes Emerging Indian Football Market

January 10, 2019

Football powerhouse FC Barcelona are eyeing the Indian market as a key aspect of future global expansion, according to the club’s APAC Managing Director Jordi Camps.