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What is it With The Hotel Category & The Premier League? Now Marriott + Man U
February 21, 2019
Arguably the EPL's biggest brand, Manchester United, have announced a global marketing partnership with hotel chain Marriott International.
New Data Service Unpicks ROI & Audience Affinity Across IPL & Its Teams
February 17, 2019
A new data service from out of the UK has been able to dissect the Indian Premier League (IPL) and reveal which team offers the best ROI, as…
Indian e-tailer Myntra Increases 2018 Sponsorship Spend By 43%, Backs Short Film
January 30, 2019
Indian e-fashion and lifestyle player Myntra has launched a three-minute film with Adidas under the former’s “Unforgettables” series featuring a young local female footballer.
Apple Tugs Heartstrings at CNY To Open Chinese Wallets Again
January 29, 2019
In the face of flagging sales in China, Apple has reprised a similar Chinese New Year campaign to last year with an emotive short as the Year of…
FC Barcelona Eyes Emerging Indian Football Market
January 10, 2019
Football powerhouse FC Barcelona are eyeing the Indian market as a key aspect of future global expansion, according to the club’s APAC Managing Director Jordi Camps.
Dewars Dives Into Culinary Branded Content In India
January 5, 2019
Bacardi owned brand Dewars has recently collaborated with Gobble, the food channel of the Sequoia-funded digital content player in India, Pocket Aces.
Family Brand Kia Switches to K-Pop, Post-Olympics
January 4, 2019
After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…
Nike Grows Female Consumption In China, But Has To Increase Sponsorship Investment In Women Only Platforms
December 7, 2018
Nike is on a mission to promote women's sneaker culture, as the female sportswear market grows strongly in China.
Sponsorship/Branded Content in Asia (2018) in Rude Health vs Paid Media
December 2, 2018
In the final quarter of 2018, ASN has paired its data with WARC's aggregation of paid media spend in Asia, to give a health check on Sponsorship and…
Nike To Pump US$144m Into Chinese eSports Scene; 26x More Than Average Team Deal
November 21, 2018
Nike is set to sign a massive deal with the Chinese League of Legends Pro League (LPL), according to Lanxiong Sports.
