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Twitch Grows Its European Football Content With A Slew Of Club Partnerships
July 30, 2020
Amazon-owned streaming service Twitch is growing its clout in traditional sports with a new deal to…
UAE Poised To Host This Season’s Disrupted Indian Premier League
July 30, 2020
This season’s Indian Premier League (IPL) cricket competition will take place in the United Arab Emirates…
Chinese Sponsor Backlash Short-lived in India: Smartphone Brands To Reboot Marketing Spend
July 24, 2020
Chinese smartphone and electronics brands such as Xiaomi, Vivo, Haier, Oppo and OnePlus are set to…
Broadcaster Pressures Top Tier Thai Football League To Resume Earlier
July 23, 2020
The Thai League 1 season could resume earlier than its scheduled restart in September, the Football…
Borussia Dortmund Gets Crafty With Digital-First Fan Engagement Efforts In Asia
July 23, 2020
With COVID-19 putting the brakes on pre-season global tours, Borussia Dortmund are going big on engaging…
Google Pumps US$4.5b Into Reliance Jio Platforms
July 18, 2020
Google has become the latest major investor in the Reliance Industries-owned digital technology firm Jio Platforms,…
Chinese Government Clamps Down On International Sports Events For 2020
July 11, 2020
The Chinese government has said the country will not be hosting most of its planned international…
Table Tennis Set For A Massive Revamp With IMG Deal, Includes Betting Rights
July 11, 2020
The International Table Tennis Federation (ITTF) has signed off on a long-term strategic partnership with IMG.…
Havaianas Pumping US$50m Into Asia To Boost Business
July 10, 2020
Brazilian footwear giant Havaianas - they of the colourful flip-flops - will be investing over US$50m…
BCCI Conjures Creative Plan For National Team Shirt Deal
July 10, 2020
COVID-19 has wrought havoc on the Indian sports sponsorship industry and now the BCCI is bracing…
