Industry

Olympic Sponsorship Drives Unexpected Growth for McDonalds

September 11, 2008

McDonalds announced this week that sales in restaurants open at least 13 months prior to the Beijing Games rose by 8.5 per cent in August. Company representatives say…

Coca Cola Awaits China's Approval for Billion Dollar Acquisition

September 4, 2008

Olympic and Paralympic beverage sponsor Coca-Cola is trying its luck against the Chinese government by attempting to acquire China's largest fruit juice company. Coca-Cola said yesterday that it…

Title Sponsor Imminent for Bird's Nest Stadium

August 23, 2008

The National Stadium Co Ltd in China has confirmed that it is in negotiation with as many as seven domestic and international companies for naming rights to the…

Chinese Swimmers Fail to Embrace Speedo

July 30, 2008

Many national swimming teams are touting Speedo's new LZR Racer body suit as a revolution in swimming, with some claiming the suit cuts as much as 2 per…

Nike Secures Advertising Despite Restrictions

July 30, 2008

While Adidas' decision to invest in Olympic sponsorship has afforded a raft of advertising rights and privileges, Nike is taking creative measures to ensure it remains competitive.

Everton to remove alcohol sponsor from playing strip

June 11, 2008

English Premier league club, Everton, is one of the first major sporting clubs to completely remove alcohol sponsorship from the kits, albeit only for replica playing and training…

Sport admin veteran appointed for Volvo Ocean Race Singapore

May 15, 2008

Organisers of the Volvo Ocean Race stopover in Singapore have appointed Rob Turnbull as its chief operating officer with the sports marketing veteran to be in charge of…

STANDARD & POOR RATING TO ASSIST TOKYO 2016 BID

April 2, 2008

Tokyo's bid top host the Summer Olympics and Paralympic Gamaes in 2016 have been strengthened following the announcement that Standard & Poor's Ratiing Services has assigned a 'AA'…