Industry

Sponsor Risks Maoist Anger to Sponsor Miss Nepal

June 11, 2010

Health and consumer products brand Dabur Nepal is once more the title sponsor of the Miss Nepal Contest despite the risk of reprisal from Maoist groups.

McDonalds Malaysia to Screen World Cup Live

June 10, 2010

McDonaldâ€™s is making the most of its official World Cup sponsorship by bringing all 64 matches live to its customers in Malaysia.

India's First 3D Ads to Air During T20

April 8, 2010

The final four matches of the upcoming IPL Twenty20 tournament will be shown in 3D in selected cinemas, creating an opportunity for sponsors to create India's first 3D…

IPL to Bring Increased Revenue to Radio Broadcasters

March 26, 2010

The IPL is expected to bring increased advertising and sponsorship revenue to India's radio industry, with broadcasters expecting a 20-30 per cent increase during the 2010 season.

Mumbai Indians: Highest Earners in IPL3

March 15, 2010

The Mumbai Indians have gained an additional four high-profile sponsors, making the team the IPL's highest-earning in terms of sponsorship.

IPL becomes YouTube's first live sports property

January 22, 2010

The Indian Premier League (IPL) and Google have signed a deal that will enable live matches to be broadcast on YouTube for the upcoming season.

CSL Tops China's Professional League Earnings

November 11, 2009

The Chinese Super League Company's annual report reveals that in spite of a scandal-ridden year, the CSL remains the most lucrative of all of China's professional sporting leagues.

Li Ning Brings Isinbayeva to Train with Shanghai Pole Vaulters

September 23, 2009

Chinaâ€™s Li Ning has sponsored clinics in Shanghai held by Russian pole vault champion Yelena Isinbayeva and her coach.

Li Ning Continues Conquest of Singapore

September 8, 2009

Li Ning looks set to continue its expansion into Singaporeâ€™s lucrative badminton market, with talks underway regarding title sponsorship of the Singapore Open.