June 21, 2010
Media reports from the US indicate that Tiger Woods had so far lost between $23 million and $30 million in endorsement deals since his infidelity scandal first broke.
June 11, 2010
Health and consumer products brand Dabur Nepal is once more the title sponsor of the Miss Nepal Contest despite the risk of reprisal from Maoist groups.
June 10, 2010
McDonald’s is making the most of its official World Cup sponsorship by bringing all 64 matches live to its customers in Malaysia.
April 8, 2010
The final four matches of the upcoming IPL Twenty20 tournament will be shown in 3D in selected cinemas, creating an opportunity for sponsors to create India's first 3D…
March 26, 2010
The IPL is expected to bring increased advertising and sponsorship revenue to India's radio industry, with broadcasters expecting a 20-30 per cent increase during the 2010 season.
March 15, 2010
The Mumbai Indians have gained an additional four high-profile sponsors, making the team the IPL's highest-earning in terms of sponsorship.
January 22, 2010
The Indian Premier League (IPL) and Google have signed a deal that will enable live matches to be broadcast on YouTube for the upcoming season.
November 11, 2009
The Chinese Super League Company's annual report reveals that in spite of a scandal-ridden year, the CSL remains the most lucrative of all of China's professional sporting leagues.
September 23, 2009
China’s Li Ning has sponsored clinics in Shanghai held by Russian pole vault champion Yelena Isinbayeva and her coach.
September 8, 2009
Li Ning looks set to continue its expansion into Singapore’s lucrative badminton market, with talks underway regarding title sponsorship of the Singapore Open.