Industry

One FC Partners With Yahoo Southeast Asia

September 25, 2013

Asia’s largest Mixed Martial Arts (MMA) organization, One Fighting Championship (FC) is set to collaborate with Yahoo as its official digital partner to bring in exclusive and behind-the-scenes…

Sony’s Gran Turismo Documentary In The Works

September 20, 2013

An official documentary on Sony’s popular racing simulation series Gran Turismo and its creator, Kazunori Yamauchi is officially in the pipeline.

SJM And Versace Going Big With Macau Luxury Hotel Project

September 15, 2013

SJM Holdings Ltd, headed by the family of tycoon Stanley Ho has chosen renowned Italian fashion house Versace to design a luxury hotel in Macau City.

Global Leaders of Sponsorship converge in London

September 3, 2013

This year's Leaders in Sponsorship conference (http://www.leadersinsponsorship.com/) is set for another stellar cast of practitioners of sports sponsorship and branded content.

Branded Content Trends Indian Style

August 28, 2013

In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.

Fanstang brokers US$20m of East-West celebrity endorsement

July 22, 2013

Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…

Fuse China first to track Chinese Celebs Commercial Value

June 25, 2013

Fuse China, the branded content wing of Omnicom Media Group (OMG), and Fundamental Media, have tied up with Entgroup to launch the Fuse Celebrity Index which gauges the…

Cricket Sponsorship In South Asia Part 3

June 23, 2013

As cricket fans await the highly anticipated ICC Champions Trophy final between England and India, ASN gears up by examining the marketability of M.S. Dhoni and also pick…

Swimming Australia Loses Energy Australia Deal

June 7, 2013

Still reeling from the resignation of their president Barclay Nettlefold, Swimming Australia have plunged into another crisis after primary corporate sponsor Energy Australia severed ties just 16 months…