Industry

INSIGHT: Lanvin Breaks Into China’s E-Commerce Scene

November 27, 2013

French couture label Lanvin has ventured into an e-flagship store on Shangpin.com, a popular Chinese shopping portal.

Indian Sports Management Agencies Court Young Cricketers

November 22, 2013

The likes of Rhiti Sports and, Gaames Unlimited, Professional Management Group and NSE are banking on turning young Indian cricketing talents into stars.

INSIGHT: ASN and Sponsorium on Global vs Asian Financial Industry Sponsorship

November 21, 2013

Banks and other financial institutions are perennial backers of the global sponsorship scene – especially in sports, arts and CSR activities. A case in point in Asia has…

Smithsonian Museum Will Celebrate Taiwan’s Golden Horse Awards 50th Anniversary

November 7, 2013

The Smithsonian Museum in Washington D.C. will be screening Taiwanese films this November to pay tribute to the 50th Anniversary of Golden Horse Awards, one of Asia’s most…

Mahindra Two-Wheelers Gamifies Centuro

October 29, 2013

Mahindra Two-Wheelers, the newest player in the Indian motorcycle market, has embarked on a massive, youth-oriented digital campaign to promote Mahindra Centuro.

IMG-Reliance & Star India Collaborate On Super Football League

October 23, 2013

IMG-Reliance and Star India have teamed up to launch an IPL-styled football league in India to serve as a hotbed for homegrown, young talents and former international superstars.

Liverpool FC Primed For India Expansion With Youth Academy

October 17, 2013

English Premier League team Liverpool FC is set to launch a coaching academy with second-tier Indian League outfit DSK Shivajians F.C. of Pune in Maharasthra to develop U-18…

HK Disneyland Announces Ironman Coup

October 11, 2013

Disney has signed up Tony Stark’s superhero avatar for a new themed zone at Hong Kong Disneyland.

TVN Gambles On Clara’s Like A Virgin

October 8, 2013

Korean broadcaster tvN will launch 27-year-old Clara’s own reality show, Like A Virgin, in October through OnStyle, one of their sister channels.

FEATURE: Branded Content Channels On The Rise In Singapore

October 1, 2013

Singapore loves to be first in any and all of her endeavours, and now some home-grown Singaporean companies are leading the charge into brand-owned online content