Industry

NBA Primed For Expansion In India

May 8, 2014

The National Basketball Association (NBA) has developed a multi-pronged strategy with which to attract a fast growing fanbase in India, including an e-commerce store driven by a novel…

Xbox One Poised For China

April 30, 2014

Microsoft’s Xbox One is set to become the first foreign game console to enter China since the nation ended its 13-year ban on such video game devices.

Jeonju International Film Festival Scales Down After Ferry Disaster

April 23, 2014

The organisers of the 15th Jeonju International Film Festival, running in the first half of May,have scaled down its festivities, following the sombre mood across the nation after…

IOC VP Rules Out Singapore As 2018 Asian Games Host

April 18, 2014

The International Olympic Committee's Vice President Ng Ser Miang believes the Olympic Council of Asia (OCA) must move quickly to find a new city to host the 2018…

INTERVIEW: Content Marketing will cease to exist in 5 years. It will just 'be'

April 2, 2014

Following on from ASN's interview with US brand giant, GE (General Electric) - and the revelations about how they've shifted almost half of their media budgets to (Branded)…

IPL Season 7 Confusion Affecting Sponsorship Revenues

April 2, 2014

The incomplete schedule of matches and venues for the second leg, the leadership change at the Board of Control for Cricket in India (BCCI) and the betting and…

Pernod Anticipates Short-Term Stagnant Asian Market

March 31, 2014

French spirits group Pernod Ricard expects its profit in Asia to decline this year, particularly due to muted sales during the Lunar New Year period in China and…

Numerous Events In Malaysia Cancelled Out Of Respect For MH370

March 28, 2014

As Malaysia mourns for the fate of the passengers and crew of MH370, several events in the city have been scaled down, cancelled or postponed as a mark…

Facebook Sets Up Base In Indonesia

March 21, 2014

Facebook has opened an office in Indonesia, according to the Jakarta Post, the social network’s fourth largest market globally where it has 65 million users,

Korea Gunning For China’s Growing Middle Class Gamblers

March 19, 2014

Korea is on a mission to create a niche for itself in Asia’s bustling casino market. Earlier this week, Seoul granted preliminary approval to a consortium of investors,…