Industry

Transformers 4: Some Chinese Brands Displeased With Product Placement

July 11, 2014

Some Chinese firms, which invested heavily to have their brands featured in the latest Transformers movie, Age of Extinction, are disappointed about the lacklustre product placements, and at…

Longer TVCs Gaining Traction In Korea

July 3, 2014

Korea’s advertising industry is keeping up with the global trend of the growing presence of TV commercials spanning over 30 seconds.

BPL Partners Indian Super League (ISL)

June 23, 2014

Ahead of the debut season of the Indian Super League(ISL) in September, organisers of the tournament have signed a partnership with the Barclays Premier League(BPL).

Japan’s Fuji TV & China’s iQIYI Collaborate On Drama Series

June 18, 2014

Japan’s Fuji TV and China’s iQiyi video streaming site, which is owned by Baidu, are collaborating on Mysterious Summer, a 15-episode drama series.

Tokyo 2020 Addresses Escalating Venue Budget

June 11, 2014

The Tokyo 2020 Olympic Games committee has revealed that members are re-evaluating their venue plans amid budgetary concerns.

MCFC Partners Thai Youth Football Tournament

June 2, 2014

EPL champions Manchester City has entered into a two-year marketing partnership to promote Seven Shoot, a popular 7-a-side youth football tournament in Thailand.

Kerala Leads The Mobile Movie Games Race In India

May 30, 2014

With one of the highest smartphone user demographics in the nation and a flourishing film industry, Kerala is set to become the hotspot for creating movie-based mobile games…

Twitter Set For Growth In Asia-Pacific

May 28, 2014

Twitter's global user base is forecast to increase by almost 25% this year, with the greatest growth likely to come in emerging markets, according to the latest eMarketer…

Man City Partners J-League’s YF Marinos

May 21, 2014

EPL champions Manchester City have taken an ownership stake in Japanese league team Yokohama F Marinos (YF Marinos).

IPTL Opener Moves To Manila

May 12, 2014

International Premier Tennis League’s (IPTL) organisers have moved the debut competition’s opening leg from Bangkok to Manila due to the political tension in Thailand.