Industry

ASN INSIGHT: Dancing To Sync... Will More Corporations Go The Unilever Way?

February 6, 2015

Specialist music agency Big Sync Music has been appointed by Unilever (ULVR.LN) as the single supplier for its music services across all of its brands worldwide.

LeTV Continues Entertainment-Tech Trend In China

January 30, 2015

Chinese entertainment company LeTV, which expects at least a whopping 180% YOY revenue growth in fiscal year 2014, plans to launch its own smartphone within the next 100…

GoPro Channel Sizzles On LG Smart TVs

January 22, 2015

Following the introduction of seven new OLED TVs at CES 2015, LG has also tied up several new content partnerships for their WebOS TV software.

Indian Media Bigwigs Invest In Digital

January 21, 2015

One of India’s leading entrepreneur and social philanthropist, Ronnie Screwvala will join forces with the former Group CEO of Network 18, B Saikumar, to launch a major digital…

ASN FORECAST: The Future of Sponsorship. Three CES trends that will shake things up

January 19, 2015

Flying drones, self-driven cars, 4k televisions and smart wearables… every year, the giant tech expo CES throws up a plethora of gizmos. Some are bonkers (Wi-fi kettles anyone?),…

Vuclip Partners Indosat

January 17, 2015

Indie mobile video-on-demand service Vuclip has scored a coup by securing a deal with Indonesian telco Indosat to offer its services to the latter’s 54m+ subscribers.

Thailand’s Ad Spend Nosedives In 2014

January 16, 2015

Total advertising spend in Thailand for 2014 plummeted by 9.5% to USD3.13b from USD3.46b in 2013, mainly due to major advertisers holding back on spending in mainstream media,…

Brands Gravitate To India’s Sports & Film Industry In 2015

January 15, 2015

Brands in India are tipped to leverage on more opportunities to tie-up with films and sports this year and ASN offers its perspectives on this unique marketplace in…

Asia & Middle East Fuel Global Sports Growth

January 12, 2015

A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.

How Sponsorship can Influence Millennials (and their Wallets)?

January 9, 2015

According to a recent global study by Zenith Optimedia, there are 5 simple ways to winning over Millennials - that elusive generation of liberalised, jacked-in twenty/thirty-somethings - and…