Industry

BuzzFeed Dives Into Japan With A Local Partner In Tow

August 19, 2015

American based social news network BuzzFeed, which has recently received a USD200m investment boost from NBCUniversal to venture into TV and film projects, will make its foray into…

Red Devils Rethink Commercial Strategy In India

August 6, 2015

Ahead of the English Premier League 2015/16 season, which begins this weekend, Manchester United is kicking off a new commercial strategy in India.

Amazon Wants A Slice Of India’s Booming Online Video Market

July 24, 2015

E-commerce behemoth Amazon will spend USD5b to make India its second largest market, including the launch of Amazon Prime and Amazon Instant Video platforms later this year, according…

9 Tips For Running A Successful Sports League

July 23, 2015

A recent report by GroupM ESP and IIM Ahmedabad on India’s sporting industry revealed nine factors fundamental to the success of a sports league. Here are the nine…

Unilever Banking On Alibaba Partnership To Revive Fortunes In China

July 22, 2015

Ecommerce behemoth Alibaba and Unilever are forming a comprehensive partnership to enable the global FMCG group to reach more Chinese consumers.

LeSports Secures MP & Silva Partnership

July 21, 2015

China’s premier digital sports broadcaster LeTv Sports is slated to acquire a raft of football rights following its partnership with MP & Silva.

Chennai Super Kings & Rajasthan Royals suspended From IPL For Two Years

July 14, 2015

In a damaging blow to the legitimacy of the lucrative Indian Premier League (IPL), the Chennai Super Kings and Rajasthan Royals teams face suspension from the tournament for a…

Bayern Munich Game For China Despite Economic Gloom

July 10, 2015

Ahead of Bayern Munich’s tour in China, which begins next week, the club remains bullish in securing partnership deals in this key market, despite the stock market meltdown…