Industry

Celebrity Endorsements Hold Little Sway In Asia; Celebs Experience More Social Backlash

September 8, 2015

Celebrity endorsement may well attract huge backing in many Asian markets but there are cracks appearing in the medium with celebrities being implicated in corporate wrongdoings across many…

ASN Affirms 2015 Forecast for Non-traditional Media. China, Celebs & SEA Games Moving the Needle

September 3, 2015

ASN - the leading source of commercial intelligence for the Non-traditional Media industry in Asia - has issued a mid-year confirmation of its 2015 forecasts for expenditure across…

STUDY: Digital Ad-spend Forecast To Grow In Thailand; Branded Content Sure to Follow

September 2, 2015

Digital adspend in Thailand is expected to grow by 62% this year to US$275m (Baht9.8b), a sharp increase on an earlier forecast of 33% to US$226m, according to…

Chinese Film Biggies Post Strong Revenue Growth Despite Stock Market Miasma

August 26, 2015

Despite a turbulent stock market slump and bleak outlook for the world's second largest economy, China's major film companies have all reported healthy figures for the first half…

BuzzFeed Dives Into Japan With A Local Partner In Tow

August 19, 2015

American based social news network BuzzFeed, which has recently received a USD200m investment boost from NBCUniversal to venture into TV and film projects, will make its foray into…

Red Devils Rethink Commercial Strategy In India

August 6, 2015

Ahead of the English Premier League 2015/16 season, which begins this weekend, Manchester United is kicking off a new commercial strategy in India.

Amazon Wants A Slice Of India’s Booming Online Video Market

July 24, 2015

E-commerce behemoth Amazon will spend USD5b to make India its second largest market, including the launch of Amazon Prime and Amazon Instant Video platforms later this year, according…

9 Tips For Running A Successful Sports League

July 23, 2015

A recent report by GroupM ESP and IIM Ahmedabad on India’s sporting industry revealed nine factors fundamental to the success of a sports league. Here are the nine…