Industry

New Chinese Sponsor Causes Uproar In Portuguese Football

January 27, 2016

A new sponsorship deal from Chinese LED light manufacturer Ledman in Portugal’s second-tier football league has caused controversy after it emerged the top ten clubs involved would be…

South Indian Film Star Plugs Pro Kabaddi

January 25, 2016

The blurring lines between the cinema industry and professional sport continues in India as Star Sports Pro Kabbadi snags 31-year-old actor Rana Daggubati as its latest brand ambassador.

Wanda Sports Poised For New Football Tournament In 2017

January 14, 2016

Football investment has seen a phenomenal growth in the Chinese market over the past year and Wanda Sports is slated to continue this development.

Wanda Sports Poised For New Football Tournament In 2017

January 14, 2016

Football investment has seen a phenomenal growth in the Chinese market over the past year and Wanda Sports is slated to continue this development.

2016 Trends In India's Sportainment Landscape Part 1

January 11, 2016

In recent years, the sport and entertainment industry in India has been on the rise as non-cricketing sports such as football, kabaddi, tennis, badminton and wrestling have fast-growing…

Malaysia Ushers 2016 With Its World Table Tennis Host Rights Hanging

January 5, 2016

Malaysia risks a ban from organising any world table tennis events if the Israeli national team is barred from participating at the Perfect World Team Table Tennis Championships…

Media House Invests in Asia's Underdog Racquet Sport

January 4, 2016

Star Sports has snapped up title sponsorship rights of the Premier Badminton League, which will see the world’s leading shuttlers battle in India, after a two-year hiatus.

Native Ad Spend Poised For An Almost 200% Growth In Asia Pacific

December 21, 2015

Spend on native advertising in Asia Pacific is expected to almost double over the next three years to USD16.9b, according to a report by Adyoulike, Europe’s leading native ad…

ASN INSIGHT: Who is to blame for the continually haphazard Media Sponsorship in Asia: the Agencies or the Networks?

December 17, 2015

This week, we already have featured some superb Branded Content from whisky manufacturer, Johnnie Walker. Unfortunately, these global examples that appear in media in Asia are putting home-grown…

Five Lessons Brands Can Learn From the Best YouTubers

December 14, 2015

With Millennials consuming more video content on their mobiles and influenced by YouTubers on their purchasing decisions, brands are certainly paying heed beyond the hordes of screaming teenage…