Industry

Reliance Entertainment Flexes Ambitiously In India’s Mobile Gaming Market

April 27, 2016

With mobile gaming on the rise in India, Reliance Entertainment is slated to focus on the booming homegrown industry and invest in 20 gaming start-ups this year.

Brands Get Easy On The Ears: Affluent Chinese Are Voracious Music Listeners

April 22, 2016

Chinese marketers have grown to realise music is an effective means of engaging with local consumers, particularly affluent ones, and will be encouraged by a new report from…

Chinese Dragons Den Makeover Presents Opportunity for Business Innovation Brands

April 15, 2016

The business-themed reality TV show, “Dragons’ Den”, has been optioned in China by an east-meets-west production house and is destined for airtime on Shenzhen TV.

Rugby Union Revolution Engulfs China

April 12, 2016

While Football and Basketball has captured the attention of the masses in China, Rugby (Union) has been lagging far behind…however, this is poised for a change as Alisports…

MEC Hedges On Branded Content With Wavemaker

April 7, 2016

WPP owned media buying agency MEC has announced the launch of its branded content unit Wavemaker in ten countries, including India and Singapore.

REPORT: India Sports Sponsorship Landscape Continues To Grow

April 6, 2016

The Indian sports sponsorship market grew 12% from US$695.3m in 2014 to US$781m in 2015, according to the recently released ESP Properties Sportzpower report. With ad spending in…

Social Figures Up In Arms As Body Art Goes Corporate With Company Logo Tattoos

April 1, 2016

Reaction has been swift to a new style of publicity campaign that has seen young attractive people brand their bodies with corporate tattoos, with company logos featuring prominently…

India Today Partners Bollywood’s Finest Filmmakers To Rev Up Mobile Content

March 29, 2016

Delhi-based media conglomerate Living Media, which owns a plethora of media outlets, including news channel and magazine India Today has secured collaborations with some of the most sought-after…

Singaporean Media Giant SPH Scales Up Branded Content Game With New Stake

March 25, 2016

Singapore Press Holdings (SPH), publisher of one of the region's oldest newspapers The Straits Times, has acquired a 35% stake worth almost USD5m in video content firm Brand…