Register
to get articles and more to your inbox
News & insights
Archive
Directory
Industry
Tokyo 2020 Scores Record Domestic Sponsorship Haul: Almost 3x Beijing 2008
June 28, 2019
The Tokyo 2020 Olympic and Paralympic Games have generated in excess of US$3b in domestic sponsorship revenue, a new record for the quadrennial event and almost 3x the…
China’s Dairy Giants At War Over 2022 Beijing Winter Olympics Sponsorship
June 26, 2019
Two major state-owned Chinese dairy companies are at war over apparently overlapping sponsorship deals for the 2022 Winter Olympics in Beijing.
Garena Reveals Insights On Thailand's eSports Potential
June 20, 2019
Thailand has the potential to develop into a major Southeast Asian e-sports market in Southeast Asia according to Garena Thailand, a subsidiary of the Singapore-based digital entertainment company.
Manchester City Usurping United In China? Another Partnership Lands
June 18, 2019
Reigning Premier League champions Manchester City are on a sponsorship spree in China and have announced yet another new commercial partnership there.
Rakuten Invests Deeper Into Sport With Own OTT Platform
June 15, 2019
From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…
Tokyo 2020 First To Feature Official Anime Short
June 13, 2019
Tokyo 2020 will feature the first anime short film commissioned by the International Olympic Committee (IOC).
Sponsors Go Cold on Neymar Over Rape Allegations
June 11, 2019
Nike has admitted it is ‘very concerned’ about a rape accusation against football star Neymar that has already seen certain sponsors distancing from the use of his image.
Short Form Videos From KOLs Engage China’s Lower-Tier City Youth
June 11, 2019
Over a quarter of short video app users in China are under 24 years old, and lower-tier cities are becoming increasingly important sources for growth, according to Hillary…
Instagram Turns Influencers’ Organic Branded Content Posts Into Ads: Impact?
June 6, 2019
Instagram has launched a feature that allows brands to turn influencer posts into ads so that they can reach a larger audience.
NBA Woos Basketball Fans In India With Free Finals Livestreaming On Social
May 31, 2019
The National Basketball Association (NBA) has made the unprecedented move to live stream the NBA Finals to fans in India via Facebook, Twitter and YouTube.
