Industry

NFL Partners TikTok To Woo Gen Z Audience

September 7, 2019

Popular short-form video platform TikTok has negotiated a ground-breaking, multi-year partnership with the guardians of American Football, the NFL.

Tencent Invests In Chinese Anime Platform Kuaikan

August 29, 2019

Tencent has invested US$125m in online anime platform Kuaikan, as part of the Internet giant’s long-term efforts to monetise popular Gen Z platforms.

Viu Remakes Hollywood Hit Pretty Little Liars For Asia

August 29, 2019

Pretty Little Liars is set to get an Indonesian makeover thanks to a collaboration between Asian streaming platform Viu and Warner Bros. International Television Productions.

Japan’s Rakuten Plots Ambitions With Original Entertainment Offerings

August 27, 2019

Rakuten has outlined plans to leverage on a partnership with film production house, The H Collective, for the various businesses under its portfolio, including its ad wing.

Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football

August 23, 2019

Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.

Japan Tips 2019 Rugby World Cup To Boost Economy By US$4.1b

August 21, 2019

Organisers of the 2019 Rugby World Cup in Japan are expecting the tournament to bring US$4.1b in economic benefits to the country.

Rakuten Sees Brand Awareness Increase 300% Via Golden State Warriors

August 7, 2019

The chief executive of Rakuten’s Americas operation has revealed that the Japanese e-commerce giant is keen to extend its deal with the Golden State Warriors.

Tencent Eyes Minority Stake In Universal Music Group

August 6, 2019

French media giant Vivendi is moving forward with plans for a partial sale of Universal Music Group (UMG) to China’s Tencent, it announced recently.

Basketball Sponsorship Reigns In China and the Philippines

August 2, 2019

The high-profile partnership between Tencent and the NBA in China should encourage more brands to capitalise on the many other opportunities that exist across the Asian basketball industry,…

Japanese e-Commerce player Mercari Poised To Own Majority Stake In Kashima Antlers

July 31, 2019

Japanese e-Commerce company Mercari has announced an agreement to purchase a controlling stake in J-League club Kashima Antlers, the reigning AFC Champions League winner.